中国海洋大学学报(社会科学版)

受"互联网+"的影响,电影发行呈现两大趋向:电影发行方日益多元化,行业或将重新洗牌;发行的放映渠道互联网化加深,网络院线异军突起。在此背景下电影发行模式将呈现四方面的创新及变化,即渠道多元化、资本保底化、发行免费化以及流程大数据化。而在发行模式的创新中也需反思利弊,真正将互联网的优势运用至电影发行中,形成各方共赢,最终促进中国电影业良性发展。

Under the influence of the Internet plus,the film distribution presents two major trends:the film distribution is increasingly diversified,and film industry may be reshuffled;the distribution channels are internetized,and network distributors suddenly rise as a new force.Against that background,the model of film distribution needs to be innovated,which will bring about four changes:distribution channels should be diversified;the basic box office of film distribution should be guaranteed;film distribution should be free of charge and depend on big data.In the process of innovation of distribution pattern,we need to reflect on its advantages and disadvantages.We should apply the advantages of Internet to the film distribution,which is a win-win situation and will eventually promote the development of China's film industry.