中国海洋大学管理学院;
数字经济时代,如何实现商业模式数字化创新是旅游企业发展的重要议题。基于商业模式理论与数字化研究成果构建理论框架,依据数字技术在携程商业模式应用中的特征差异划分阶段,归纳各阶段的主要路径,探讨旅游企业商业模式数字化创新的特点、动力源以及过程模型。研究发现,在互联网平台化阶段,互联网技术引发核心资源、关键业务和价值主张三个触点并将数字化创新延伸到商业模式各要素之中;在平台移动化与智能化阶段,移动互联网技术与大数据技术等促进企业业务层面联动、需求与供给层面联动,推动平台业务扩张;在生态网络化阶段,云储存、云直播等促进价值创造、价值传递与价值共享三个环节的整合与再造,实现商业生态网络数字化深化和共赢:三个阶段的成效对携程商业模式数字化创新均起到正反馈效应。在商业模式数字化创新的特点上,携程与制造业企业对比,更加注重供需关系的动态平衡;而与其他互联网企业对比,携程更加注重对上游供应链的建设。另外,推动携程商业模式数字化创新的动力来源于企业的创新意识与战略执行能力。
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基本信息:
DOI：10.16497/j.cnki.1672-335X.202404006
中图分类号:F49;F592.6
引用信息:
[1]石建中,范瑞华,杨枭.旅游企业商业模式数字化创新路径研究——以携程为例[J].中国海洋大学学报(社会科学版),2024,No.201(04):52-65.DOI:10.16497/j.cnki.1672-335X.202404006.
基金信息:
国家社会科学基金一般项目“数字赋能旅游企业高质量发展的机制与路径研究”(22BJY253)